Agritourism
In 2021, the Town of Essex began the implementation of the Agritourism Development Strategy, which prioritizes short and medium-term actions over the next 2-3 years for agritourism development.
Agritourism Toolkit
"By establishing an agritourism experience, you’ll be entering a high-priority industry, identified by the Town of Essex."
This toolkit was produced by the Town of Essex to facilitate the growth of the local agritourism industry. Its purpose is to provide existing and aspiring agritourism business owners in the Town of Essex with resources to develop new and improved agritourism experiences, that meet or exceed visitor expectations.
Using best practices, real-world examples, helpful worksheets, and reference to other resources, this Toolkit covers the key topics you will need to understand, and help you develop and market your agritourism experience.
Who is this Toolkit For?
This toolkit has been designed with both new and existing agricultural businesses in mind:
- EXISTING BUSINESS OWNERS who are interested in growing their revenues by investing in an agritourism experience.
- NEW AND PROSPECTIVE BUSINESS OWNERS considering agritourism.
- EXISTING AGRITOURISM PROFESSIONALS who want to learn more about experience development, storytelling, marketing, rules and regulations, and the important role of agritourism in the broader Food Tourism Value Chain.
What's Inside
- Understanding Agritourism
- Opportunities Available Through Planning Rules and Regulations
- Developing Your Agritourism Experiences
- How to Enhance Your Agritourism Experience with Storytelling
- Marketing Your Agritourism Experience
- Local Inspiration
- Resources and Worksheets
Take Action!
This toolkit offers an array of resources to help you develop your agritourism experience. If you need help getting started, or you’re looking for advice, resources, or support on any aspect of your agritourism business, contact the Town of Essex Economic Development Department at ecdev@essex.ca
Contact Us
Town of Essex
33 Talbot Street South
Essex, Ontario,
N8M 1A8
519-776-7336