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Business Attraction Campaign Launched

Posted on Thursday May 16, 2019

On Wednesday, May 15, the Town of Essex launched a new business attraction campaign to promote local growth and stimulate investment in the community.

The concept “What You’re Made of Is What We’re Looking For,” places local business owners as the focal point of the project. With a mix of digital and print products, the campaign uses these individuals to add a personal touch to the Town’s business attraction efforts.

“There are no better spokespeople for local investment than business owners themselves,” said Nelson Silveira, Economic Development Officer. “While the campaign is designed to make connections with potential investors and bring awareness to the incentives we offer as a municipality, it’s also to build excitement and celebrate the wide range of individuals and businesses operating here.”

“I feel very fortunate to be a part of a very supportive community of business owners that work together to promote each other and this great area we live in,” said Steve Pomerleau, owner of FLO Hardwoods and one of the business owners involved in the campaign. “We are all very passionate about the benefits of living and operating in a community that is diversifying, growing, and has so many new business that are opening and thriving.”

“Council is united in our belief that the Town of Essex is a great place to live and invest in, and this campaign will help our community tell that story,” said Mayor Larry Snively. “We are home to many talented business owners and we are excited to recognize and celebrate their accomplishments to help us attract new investment.”

The campaign’s call to action, #JoinUsInEssex connects to the Town’s “Where You Belong” branding and points to a custom URL (www.joinusinessex.ca) which hosts information about the Town’s economic development programs and incentives.